(Note: This is a write-up I did last year as part of the many final writing assessments done to earn my University degree. A lot of the assignments I submitted during my time as a student are in hindsight rather bland and uninteresting (and rely a lot on literature reviews and quotations) but this one seemed interesting enough to post here with a bit of polishing, especially as it's arguably more timely now than it was when I originally wrote it.)
By 1995, Britpop ruled the music scene in the UK. Born out of a reaction to the rise of Nirvana and Grunge from the US, Blur’s following album, 1994’s Parklife, supported by the hit single title track, helped to bring the fledgling movement into the public eye. Soon bands like Suede, Pulp, Elastica and many others were scoring hits under the umbrella, and as the grunge and alternative movement enjoyed continued popularity in the US, across the pond Britpop had become the movement of choice.
Then suddenly, in 1994, a band from Manchester named Oasis released their debut album Definitely Maybe, and everything started to change. Outstripping all the other bands, the group became hitmakers overnight, and only grew more popular with their next album What’s The Story, Morning Glory?. With the runaway success of songs like “Wonderwall”, it seemed like there was nothing they couldn’t do.
And one thing that they proved they could do was butt heads with the other kids on the block, most predominantly Blur. Although the origins of their animosity are blurred with uncertainty, people who were there point to a backstage party, likely held to celebrate Oasis’ latest single “Some Might Say” hitting number one, which Blur attended to give their support. At the party, Oasis’ lead singer Liam Gallagher antagonised the members of the other band, rubbing it in their lead singer Damon Albarn’s face about how Oasis were number-one artists and they weren’t, which only sought to irk Albarn into wanting to outdo them.
It didn’t help that the press was starting to play up the two bands’ differences in the media, exacerbating the competitive wedge between them. Oasis was northerners from working class backgrounds, and many critics loved their music for being raw and honest. Blur on the other hands hailed from the south, had an educated background, and their music had more of an ironic artistic edge which had its own merits but left some frustrated with the lack of “authenticity”.
Regardless of how much of the “rivalry” was real, and how much of it was media hype, there was no denying that there seemed to be a genuine competitiveness between the two bands. Such convictions only seem to be justified when Blur moved the release date of their latest single “Country House” to the same day as Oasis’ upcoming single “Roll With It”. And with the now massive popularity of the two bands in the UK, one of them was guaranteed to get a number one, but no one knew who it would be.
The media took this detail and ran with it, and the band’s managements were only too happy to lean into the hype and drum up sales. The newspapers referred to it as the “Battle Of Britpop”, the whole affair was advertised like a boxing match between the two bands, and their fans were all encouraged to go out and buy their band’s singles, to get them to number one.
August 14th 1995 came and went, hundreds of thousands of copies of both singles flew off the shelves, and sure enough the numbers were in: “Country House” had just managed to scrape the number one spot, while “Roll With It” was left at number two. Blur had won the battle, but with the success of What’s The Story eclipsing Blur's own The Great Escape, it seemed like Oasis had nonetheless won the war.
30 years on, I asked a couple of people who were there at the time how they felt about the perceived rivalry looking back. The first person I approached was Jim, aged 44. They hadn’t been following either band in particular, but remembered the media hype that blew up around the situation. Although they did not know anyone that was a Blur fan, they did feel as though the Oasis fans were much louder in “proclaiming their allegiance”. They themselves preferred Blur as “they just seemed like they were genuinely nice people”.
Although they were into different scenes and didn’t notice the rivalry around them, they were aware of it, and believe now that it was very much publicity that was fed by the media more than it was any genuine rivalry between the two bands. Jim always had the feeling that Blur hadn’t been interested in taking part in a direct rivalry but got forced into the position because Oasis was happy to play into the attention. Ultimately, they believed that it seemed even pettier now than it did back then.
Finally, I approached a music fan named Sean, who had been a fan of Blur at the time and so directly witnessed the “rivalry” himself. Fully in the Blur camp at the time, they had been unimpressed with Oasis and had even thought "Is that it?" upon hearing their debut single “Supersonic”. Their general circle of friends were all into Blur as well, and they were generally at odds with a lot of people who related better to the Gallagher brothers, which lead to conflict between the two fandoms.
As he tells it, “confrontations became inevitable, as we wore our allegiances openly. We were out drinking a lot, in late bars and indie clubs, and the Liam wannabes would often come up to me, jabbing their fingers in my face and looking for trouble.” Looking back, Sean saw the rivalry as rather silly, and even a little “tawdry” due to the perceived low quality of both singles being promoted, That being said though, they ultimately saw the rivalry as being partially earnest, and if nothing else; “They were good days, and a fantastic time to be a teenager into music.”
Ultimately, whoever won, the Battle of Britpop represented the high watermark of Britpop’s popularity. Blur would leave the genre a short time later to pursue a different sound, and Oasis would crater under their own weight trying to outdo themselves on their third album Be Here Now. By 1998, the movement had all but moved on in the public sphere, leaving behind a battlefield that still resonates in the British music scene to this day…
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